How to Talk to the Press

HOW TO USE THE MEDIA TO HELP YOU WIN ON YOUR ISSUE, FOR YOURSELF AND YOUR FELLOW FORECLOSURE FIGHTERS

July 17, 2012

By Buck Bagot, for Occupy Bernal, SF ACCE and Occupy Noe

HOW #1

• You may be nervous speaking with the press, just like if you are speaking with an elected official or their staff, or a lender. Everyone is. Don’t show it if you can avoid it. Be prepared.

• You may worry that you are not smart, well informed or expert enough to speak with the press. You are. You are an expert. Lord knows you know more about your issues than any person interviewing you from the press! But don’t be over confident or cocky.

• Oh no! What happens if they ask you a question for which you don’t have the answer? Tell the truth – you don’t know the answer. Ask if you can get back to them with an answer. Not knowing the answer to a question is a gift. It permits you to show the person that you are not a glib, BSing know-it-all. And it gives you the opportunity to get back to them and continue to build a relationship.

• If you don’t want to answer a question, don’t.

• One way to answer a question you don’t like is to give the answer to a question you do like. In other words, within reason, keep making your main points no matter what they ask you.

• Both you and the media have strong self-interest in covering your story. They need to cover something – it might as well be you, your story, your organization and your issue.

• Of course, always keep your guard up – never trust the press, unless and until the reporter has earned your respect over time – like in any relationship.

• But – most reporters are at least liberal if not progressive.  While remaining alert and wary, try to give them a way to cover your side of the issue. Even a negative reporter has the responsibility to at least provide both sides of the issue.

WHY

• The media can be one of your/our most powerful weapons. Any relationship with a member of the media is extremely valuable. Try to use any contact with the press to begin what may become ongoing relationships. Take them very, very seriously.

• The media is one of the most powerful weapons we have. It’s a way to way to get your story out more broadly; influence your targets – the people who have the ability to grant your demands; impress powerful allies who have the power to help you win; get your demands – what you want – out to the general public; and let other people in foreclosure know that they are not alone, and that the best things they can do to save their homes is become a foreclosure fighter ans fight back, collectively.

• Make sure to get their full contact information.

• Let a leader or organizer from your organization know about any contact with the press. Review with others how you can use the contact to help you and your fellow foreclosure fighters win.

HOW #2

• Decide what you want to tell the press before they speak with you. Write down an outline. Make sure you tell them what you want them to learn.

• Prepare a short rap on who you and your family are/personal; your situation; and what you need from the Bank to resolve your situation.

• You want a new loan from the Bank that both pays them back and keeps you and your family in your home, affordably.

• You take some personal responsibility for being in foreclosure, but the Bank has even more responsibility, and they won’t admit and take that responsibility.

• The Bank made promises they didn’t keep. They were and are “predatory” lenders. They preyed on people desperate for credit, most of them people of color. Give examples.

• The Bank has no concern at all for their “customers” like you who suffer catastrophe – like your injuries and surgeries.

• In your story, tell how you and your family ought back even before meeting OB/SF ACCE/ You got a nonprofit loan counselor. You contacted Rep. Nancy Pelosi.

• If it applied to you – and if it didn’t, mention the other foreclosure fighters you have met – many folks are ashamed of being in foreclosure. They never ask for help, and they lose their homes. You asked for help. You demanded a fair deal. You joined – and helped found – Occupy Noe. Now you and your families are “foreclosure fighters.” Your fighting to save your home, with other people in foreclosure and your neighbors. And your helping other people in foreclosure come out of the shadows, fight back, and save your homes.

• When you convince B of A to give you a fair, affordable deal, it will help not only you and your family, but thousands of other families in the same fix.

• You have learned a lot. You’ve met scores of other foreclosure fighters, and neighbors. You’ve helped lead negotiations with your and other lenders; worked with the Mayor’s office, the Board of Supervisors, and Rep. Nancy Pelosi. You’ve even learned to be a press spokesperson (pause for the to chuckler!).

• At the end of any contact with the media, thank them. Repeat what you want them to report on/quote. Ask them if and when the item will run. Ask them if they require any additional information. Get it to them, and fast. Track if your item appears. Send them a thank you note.

• In coordination with your organization, always contact them again in the future – personally, not just through a press release – any time your have story that you
want them to cover/that might interest them.

Action: Protest Well Fargo’s Auction of Thomas German’s Home!

Update as of July 7: Due to intense pressure from Occupy Bernal, Occupy Noe, and ACCE (thanks for all the calls and emails!), Wells Fargo has postponed the auction of Bernal Foreclosure and Eviction Fighter (FEF) Thomas German until August 14.

At an FEF planning meeting this morning, the group decided that — in light of Wells Fargo’s decision to postpone Thomas’ auction and to start a conversation with us about negotiations — we will postpone the actions we had planned in response to the foreclosure auction:

  • POSTPONED: 12:00 noon on Monday, July 9, Protest at Wells Fargo Headquarters
  • POSTPONED: 8:00am on Tuesday, July 10, Protest at Bank Auction of Thomas German’s Home

Stay tuned for further news about any progress toward negotiations with Wells Fargo. We are hopeful that there will be a positive outcome for all concerned.


Update as of July 6: Good news… Wells Fargo has postponed Thomas German’s auction until August 14.


Wells Fargo plans to auction off our Bernal neighbor, Occupy Bernal co-founder, and Foreclosure and Eviction Fighter Thomas German’s home this coming Tuesday, July 10. We have to stop them!

Please take action with three steps to save his home:

1) Send this email right now to Wells Fargo’s CEO, Board Members, and other staff–

To: john.g.stumpf@wellsfargo.com, ruben.pulido@wellsfargo.com, Pat.Callahan@wellsfargo.com, Avid.Modjtabai@wellsfargo.com, James.Strother@wellsfargo.com, boardcommunications@wellsfargo.com, jason.ohara@wellsfargo.com, richard.m.sintchak@wellsfargo.com, eric.tang@wellsfargo.com
Cc: action@occupybernal.org
Subject: Postpone Auction of Tommie German’s Home at 348 Andover St., San Francisco (loan #0044751501)

Dear Wells Fargo staff,

Please take IMMEDIATE action to postpone the auction of Tommie German’s home at 348 Andover St., San Francisco (loan #0048358501).

Tommie German is a retired federal worker and a veteran who is ready to make regular payments on a renegotiated loan, which Wells Fargo has refused to provide. He is facing a life-threatening hernia operation at the end of July and stress over losing his home is worsening his condition.

Once Wells Fargo has postponed the auction of Tommie German’s home, please offer him a fair deal for a loan modification on terms that are sustainable.

This is an URGENT request, so please respond right away to postpone the auction.

Sincerely,

your name here
­

2) Call these Wells Fargo representatives with the message below.

Contact:
Wells Fargo CEO John Stumpf at 866-878-5865
James Strother at 415-396-1793
Patricia Callahan at 800-869-3557
Avid Modjtabai at 800-869-3557
Wells Fargo Communications Staff Ruben Pulido at 415-852-1279

Tell them (or leave a message):

“Please take IMMEDIATE action to postpone the auction of Tommie German’s home at 348 Andover St., San Francisco (loan #0044751501), scheduled for July 10. Tommie German is a retired federal worker and a veteran who is ready to make regular payments on a renegotiated loan, which Wells Fargo has refused to provide. He is facing a life-threatening hernia operation at the end of July and stress over losing his home is worsening his condition. Once Wells Fargo has postponed the auction of Tommie German’s home, please offer him a fair deal for a loan modification on terms that are sustainable. This is an URGENT request, so please respond right away to postpone the auction..”

3) Join us to protest:

  • Planning Meeting, 10:00am on Saturday, July 7, ACCE Office, 1717 17th St., SF.
  • Protest at 12:00pm (noon) on Monday, July 9, at Wells Fargo Headquarters, 420 Montgomery St. at California St. in San Francisco (check here for updates). RSVP on Facebook.
  • Occupy the Auction Action, 8:00am, Tuesday, July 10, SF War Memorial, Green Room, Suite 110, 401 Van Ness Ave., SF (check for postponements, arrive at 8:00am to register or register online at auction.com/trustee — have to create an account, then search for July 10 auction and register for it). Please bring a whistle or other noisemaker and earplugs if you have them (we have some to share). RSVP on Facebook.

Links: Action Flyer    Profile of Thomas German    Video Featuring Thomas German

Stop Banks From Evicting the 99%!

Wells Fargo plans to auction Tommie German’s home on July 10 despite:

  • Francisco Board of Supervisors’ unanimous vote for a moratorium on foreclosures until the state legislature enacts a Homeowner Bill of Rights
  • The Mayor’s request for a “pause” until the state legislature enacts a Homeowner Bill of Rights
  • California State Attorney General Kamala Harris’ request for Fannie Mae and Freddie Mac to suspend foreclosure activity
  • The California legislature passing the Homeowner Bill of Rights, now awaiting the Governor’s signature or veto
  • The report from San Francisco Assessor-Recorder Phil Ting that shows that 84% of a sample of San Francisco foreclosures contain at least one legal violation

This action alert brought to you by Occupy Bernal (www.occupybernal.org), ACCE (www.calorganize.org), and other supportive organizations coordinated within the Occupy the Auctions and Evictions campaign (www.occupytheauctions.org).

Occupy Bernal Foreclosure and Eviction Fighter Ross Rhodes at Sacramento Foreclosure Moratorium Rally

Mainstream media caught on camera our very own Foreclosure and Eviction Fighter Ross Rhodes speaking at a Foreclosure Moratorium Rally in Sacramento on June 25, 2012.

Several other Occupy Bernal members attended the rally and lobbying day in support of the Homeowner Bill of Rights and some facilitated a teach-in on foreclosures and activism.

Links: CBS video    Fox video

Letter to Editor of San Francisco Chronicle About OccuPride and Wells Fargo

Stardust sent this letter to the editor of the San Francisco Chronicle, which has not yet been printed:

At the 2012 San Francisco LGBT Pride Parade, thousands cheered the OccuPride occupation of the Wells Fargo Bank float. Forty spirited Occupy activists from Occupy SF, Occupy Bay Area United, ACCE, and Occupy Bernal leapt the barricades to celebrate LGBT freedom and protest bank abuses.

We – LGBT and straight folks of many ethnicities and foreclosure and eviction fighters battling Wells to save their homes – chanted with parade spectators along the parade route to let Wells know what we think about predatory lending and greedy, discriminatory foreclosures that trash vulnerable communities: “Stop foreclosures, save our homes!”, “Happy Pride! Take your money out… of Wells Fargo!”

LGBT liberation pioneers like Harvey Milk refused to sell our rights to the highest corporate bidder. Harvey led the fight for an end to racism and sexism, and against greedy landlords, housing speculators, anti-union bosses, and discriminatory corporations like Coors. We marched in his footsteps, and for his and our demands.

OccuPride led with a demand of the 99%: “Community not commodity!” Wells and the other 1%-ers think they own us, our country, our economy, and our political system. They think we’ll let them throw our neighbors out of our neighborhoods. We let them know loud and clear that we won’t.

ALERT: Save Archbishop Franzo King’s Home This Thursday (June 21)

Update: Wells Fargo finally got the trustee to postpone the auction of Archbishop King’s home to July 20, 2012.


Please show up to defend the Bayview home of Archbishop Franzo King and family at 1:30pm to prepare for the auction which starts promptly at 2:00pm at City Hall sidewalk, 400 Van Ness Ave., in San Francisco.

Although a Wells Fargo representative apparently told Archbishop Franzo King the bank was postponing the auction of his home, the trustee in charge of the auction still lists the bank auction for Thursday, June 21. A recent court ruling seemed to hold that verbal agreements from bank representatives aren’t worth anything, so that means we have to defend the home of Archbishop Franzo King and his family.

Archbishop King pastors the John Coltrane Church, located in the Western Addition community of San Francisco. He is a community leader and a member of the Alliance of Californians for Community Empowerment (ACCE).

Links: Profile of Archbishop King    San Francisco Bayview article (by Carol Harvey)

ALERT: Save Our Neighbors’ Homes This Wednesday and Thursday (J20 and J21)

Update: Wells Fargo managed to sell of the home of the Davilas, but they postponed the auction of Sheila Walsh’s home until July 23, 2012.


This coming week, Wells Fargo Bank is again attacking the San Francisco Foreclosure and Evictions Fighters we know and love and trying to auction off their homes. For the first time, we’ve exhausted the legal remedies for postponing the bank sales.

IMPORTANT: We ask you to choose one or both days to Occupy the Auctions to save our neighbors’ homes.

Wednesday, June 20 Maria and Washington Davila (more info below)
Thursday, June 21 Sheila Walsh is 87 years old and has lived in her current home for 28 years. She has a mortgage with Wells Fargo and it seems like she has been a victim of financial fraud: she took out a home equity line of credit and through an apparently fraudulent transaction was charged $217,000 to her home equity loan. Her mortgage payment ballooned after the fraudulent charge and is now much more than she can afford. Wells Fargo plans to auction off her home on Thursday, June 21. She needs time and help to investigate the fraudulent charge, so she can resolve the matter with Wells Fargo and remain in her home.

We gather at 1:30pm at City Hall, 400 Van Ness Ave., to prepare for the auctions that start promptly at 2:00pm. Please bring a whistle or other noisemaker and earplugs if you have them (we have some to share).

Note: In the event a bank succeeds in selling one of our Foreclosure and Eviction Fighters homes, we will take additional action just following the Occupy the Auctions action. In the event of postponements or cancellations, we plan to go ahead and protest the other auctions taking place that day and also have follow-on actions planned.

Action Alert for Maria and Washington Davila

Wells Fargo plans to auction off the home of Bernal neighbor Felisa Yambao THIS WEDNESDAY (JUNE 20). Their tenants of seven years, Maria and Washington Davila, have been members of Occupy Bernal and have been fighting to save the home since they learned of the foreclosure several months ago. The homeowner, Felisa Yambao, is ill and lives in Las Vegas, but now has joined Occupy Bernal in fighting the foreclosure. Occupy Bernal and allies have mobilized to postpone the auction of the home several times, and now we need your help again.

Please take action with three steps to save their home:

1) Send the following email right now to Wells Fargo’s CEO, Board Members, and other staff–

To: john.g.stumpf@wellsfargo.com, alfredo.pedroza@wellsfargo.com, ruben.pulido@wellsfargo.com, boardcommunications@wellsfargo.com, jason.ohara@wellsfargo.com, richard.m.sintchak@wellsfargo.com, eric.tang@wellsfargo.com
Cc: action@occupybernal.org
Subject: Postpone Auction of Felisa Yambao’s Home at 4255 Folsom St., San Francisco (loan #0044522993)

Dear Wells Fargo staff,

Please take IMMEDIATE action to postpone the auction of Felisa Yambao’s home at 4255 Folsom St, San Francisco (loan #0044522993).

Ms. Yambao, who suffers from cancer, has been making efforts to negotiate a fair solution, yet Wells has scheduled her home for auction at 2:00pm, June 20, 2012, against the wishes of Yambao’s long-time tenants, Maria and Washington Davila.

Once Wells Fargo has postponed the auction of Felisa Yambao’s home, offer her a fair deal for a loan modification on terms that are sustainable, and which will allow her to continue to provide affordable housing for the Davilas.

This is an URGENT request, so please respond right away to postpone the auction.

Sincerely,

your name here
­

2) Starting at 8:00am on June 18, call the following Wells Fargo representatives with the message below.

Contact:
Wells Fargo CEO John Stumpf at 866-878-5865
Wells Fargo Director of California Local Government Relations Alfredo Pedroza at 415-396-0829
Wells Fargo Communications Staff Ruben Pulido at 415-852-1279
Wells Fargo Branch Manager Eric Tang at 415-977-9357
Wells Fargo Branch Manager Jason O’Hara at 415-554-8820

Tell them (or leave a message):

“Please take IMMEDIATE action to postpone the auction of Felisa Yambao’s home at 4255 Folsom St, San Francisco (loan #0044522993). Ms. Yambao, who suffers from cancer, has been making efforts to negotiate a fair solution, yet Wells has scheduled her home for auction at 2:00pm, June 20, 2012, against the wishes of Yambao’s long-time tenants, Maria and Washington Davila. Once Wells Fargo has postponed the auction of Felisa Yambao’s home, offer her a fair deal for a loan modification on terms that are sustainable, and which will allow her to continue to provide affordable housing for the Davilas. This is an URGENT request, so please respond right away to postpone the auction.”
­­
3) Show up at 1:45pm (auction starts promptly at 2:00pm and the auctioneers can sell off a house in less than a minute) on the sidewalk in front of City Hall, 400 Van Ness Ave, in San Francisco, to protest Wells Fargo auctioning off Felisa Yambao’s, and Washington and Maria Davila’s home.

Bring a loud voice, a whistle, earplugs, and signs to let Wells Fargo know we won’t stand for it anymore… stop illegally selling off our neighbors homes!

Background:

Washington and Maria Davila have been living in a house they have been renting in San Francisco’s Bernal Heights neighborhood for the past seven years. But now, because their landlord Felisa Yambao, who lives in Las Vegas and is suffering from cancer, is in foreclosure, Wells Fargo is planning to sell the house at an auction this Friday. According to the Ellis Act, a new owner-occupant of the house eventually could evict the Davilas, and the Davilas would like to continue renting from Ms. Yambao.

Last January 20, Wells Fargo canceled an auction date after Occupy Bernal planned a protest. Last month, we mobilized again to save the home with a call-in day and protest on behalf of the Davila’s and the Yambao’s. But the bank hasn’t learned its lesson. On Wednesday, Occupy Bernal is determined to disrupt the housing auction to stop the foreclosure and eviction of our neighbors. We also will be leafleting potential home buyers, calling on them not to buy the Davila’s home.

Now Wells Fargo plans to auction Ms. Yambao and the Davilas’ home on June 20 despite:

  • San Francisco Board of Supervisors’ unanimous vote for a moratorium on foreclosures until the state legislature passes a Homeowner Bill of Rights
  • The Mayor’s request for a “pause” until the state legislature passes a Homeowner Bill of Rights
    California State Attorney General Kamala Harris’ request for Fannie Mae and Freddie Mac to suspend foreclosure activity
  • The report from San Francisco Assessor-Recorder Phil Ting that shows that 84% of a sample of San Francisco foreclosures contain at least one legal violation

These actions brought to you by Occupy Bernal, ACCE, and other supportive organizations coordinated within the Occupy the Auctions and Evictions campaign.

Link: Upcoming Bank Auctions of Foreclosure/Eviction Fighter Homes    Foreclosure/Eviction Fighter Profilesion Fighter Profiles

How We Work with Foreclosees

Download a Word format of this document

6/13/12

BECOMING A FORECLOSURE FIGHTER
WITH SF ACCE AND/OR OCCUPY BERNAL

GETTING ASSISTANCE BEATING FORECLOSURE, PROPERTY AUCTION, AND
EVICTION

WINNING AN AFFORDABLE LOAN MODIFIICATION

Here’s what we tend to do to help someone in foreclosure – but is still short of property auction or post-auction eviction – who might become foreclosure fighter, if they’re loan is with Wells Fargo. If they are with another bank, SF ACCE may also have the ability to also help them engage in direct negotiations with someone with power at their lender – B of A, Chase, Aurora, for example. SF ACCE has also helped people fight evictions, and reclaim their homes after an eviction. But those fights are not discussed in this memo.

A. Help them get hooked up with a nonprofit HUD-certified counselor, who can:

1) submit their loan modification request, once the counselor has a 3 rd party
authorization, and some financial info;

2) engage in conversation with the lender to help them get a modification;

3) help them figure out if they have the income to qualify to a loan modification with their current income; need to increase his income, or need a principal reduction to modify; and

4) help them get their auction date postponed, find out if it actually is postponed, and until when.

I have attached my roster which has the contact names and info at the two nonprofit counselors we use – MEDA and SFHDC – as well as some other useful folks. MEDA recently told Grace that they are no longer accepting clients, but Ed Donaldson at SFHDC available. MEDA has bilingual staff.

B. Help them into “escalated” review under the WF CEO’s office. Up until now, that has virtually guaranteed that WF will postpone their auctions date/s until the end of that review, although we often don’t find out that one has been postponed until the day before or even the morning of. Getting them connected with Pelosi’s Office and her staffer Alex Lazar should do get them into this escalated process, as well as get him a single point of staff contact in the CEO’s office. This assistance also requires a 3rd party authorization form, for Pelosi’s Office and becoming a counseling client.

C. Help them get onto the Mayor’s Office/staffer Jeff Buckley’s list of cases which he is pursuing individually with the lenders. This assistance also requires a 3rd party authorization form for the Mayor’s Office, and becoming a counseling client.

I have attached 3rd party authorization forms for SFHDC, Pelosi and the Mayor. This form authorizes a 3rd party to engage in conversation with the lender about his modification request, and their case in general. Someone who receives 3 rd party authorization has no power to make decisions on a loan modification request. The foreclosee reserves that right entirely for themselves.

D. Help them get into an ongoing conversation with that single point of contact at Wells Fargo.

E. If and when they receive a trustee’s notice of property auction, in addition to helping them get it postponed and/or blocking it, we need to help them track when it is scheduled to occur.

A lender carries out a property auction through a trustee. The trustee is required to make only a single public notice, with the SF Recorder/Assessor’s Office, of an auction date – the first date when they can carry out an auction. They are not required to report any subsequent changes in that date. OB and SF ACCE have paid for access to a data base that purports to report rescheduled auctions, but sometimes it is faulty and/or takes a few days to report the new date. Even a verbal statement by a lender’s staff person that they have postponed the auction date is sometimes not accurate. The best way that we have found to track an auction date is through the phone number and/or website contained in the trustees notice of the initial auction date.

F. Finally, how do you see if the foreclosee will become/help a person become a foreclosure fighter?

Becoming a foreclosure fighter helps a person: 1) save their own home in foreclosure, AND 2) win reforms and ideally permanent structural changes in the current predatory, unfair and largely racist foreclosure system. We aren’t counselors. We are leaders in fighting organizations. With our current power, we can’t help everyone who is in foreclosure. We can help individual foreclosees, if they fight. We can only win the complete restructuring of the foreclosure system by organizing and building the power to win on individual cases, and reforms of the foreclosure system – like a moratorium, or the postponement of auctions or evictions, or the reoccupation of homes form which folks have been evicted. It is only by fighting with power that we can change the entire foreclosure system into one that is fair, just and non-discriminatory.

We can only win if the people in foreclosure step up and fight for themselves, and other people in the same fix that they are in. We must help them become leaders in the fight. And it is only by them become the face and voice of the fight to end the foreclosure crisis that the lenders, the public, and potential allies like the Board of Supervisors and the Mayor will ever understand who is being hurt by foreclosure, and what it is doing to our communities.

So, sadly, we must pick and choose with whom we will work. We will work with them if they fight, and become active members in and leaders of our organizations. In developing foreclosees into foreclosure fighters, we are not hurting their ability to win their individual cases. Only 13% of the foreclosees who work with an SF HUD certified nonprofit counselor “escape” foreclosure by attaining a loan modification or some other settlement. The counselors tell foreclosees that they will increases their chances of winning if they: 1) fight back, and 2) join an organization like Occupy Bernal and SF ACCE. Lenders pay at least some attention to foreclosure fighters because they want them – and their organizations – to go away! As you can see, the small changes we have won, and the process above, has helped individual foreclosees help themselves.

SF ACCE has helped foreclosure fighters win loan modifications, even for ones that lenders have evicted from their homes. OB has helped foreclosure fighters win modifications, but so far only for people who had the income to qualify anyway.

We must test the folks that we try to help. Tell them straight up that we can’t “save” them, but we will help them fight back. And that we want them to become foreclosure fighters. Tell them what we mean by that term. Give them opportunities to do so. Invite them to the next meeting of our organizations. Ask and train them to speak to their neighbors; the media; elected officials; and representatives of the lenders. Give them the opportunity to participate in the planning of actions against the lenders, and active roles in those actions.

Attachments: Buck’s roster; 3rd party authorization forms for SFHDC, Mayor and
Pelosi’s Offices.

By Buck Bagot – 415/385-0389 OR BUCKB@DEVINEGONG.COM.

For more information, go to www.occupybernal.org, www.calorganize.org, or
www.occupytheauctions.org.

Occupy Bernal and ACCE Foreclosure and Eviction Fighters Join Forces

Occupy Bernal and ACCE Foreclosure and Eviction Fighters and supporters joined forces at a meeting on May 31, 2012, to plan strategies and tactics for stopping predatory foreclosures and related auctions and evictions.

ALERT: Protest the Foreclosure Auction of Allen Stowers’ Home

Please protest the auction of the home of Bernal resident Allen Stowers for today, May 23, 2012. Allen is out of town on business, but has asked us to protest the sale of his home.

Please come at 1:45pm to the sidewalk in front of City Hall at 400 Van Ness Ave. Bring a whistle and earplugs (we have some to share).